Marketing Orbit Blog

Our take on the sign industry, from 1980 to today

What’s in a Name?

By info@marketingorbit.com | May 12, 2016 | 0 Comments

Trying to select a business name (or even a social media identity) can be tricky.  You can totally change people’s perceptions of you and your business without even meaning to. Take band names.  I’ve been a professional musician in addition to a sign man most of my life.  My first band we called Feedback.  We…

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Friends don’t let friends use VistaPrint

By info@marketingorbit.com | Mar 7, 2016 | 0 Comments

I have nothing against VistaPrint in theory.  I’m sure they are a fine company, and they seem to be very successful.  And really, I’m not picking on VistaPrint in particular, there are a number of online sources that this could apply to. My issue with using any online service like VistaPrint is simply this:  People…

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To Wrap or Not to Wrap?

By info@marketingorbit.com | Mar 5, 2016 | 0 Comments

Image credit: http://www.fellers.com | Fellers is one of the largest wrap and vinyl distributors in America. Signs have been around for centuries, and vehicle signs have been around as long as vehicles. But the idea of taking a vehicle and completely wrapping every inch of it in vinyl is a fairly recent phenomenon. I’ll be…

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The Sign Business – 1980 to today

By info@marketingorbit.com | Jan 5, 2016 | 0 Comments

Image credit: http://www.subtraction.com/2014/11/06/when-typography-is-suspenseful/ In 1980, when I graduated from high school, the sign business was a lot different than it is today. Signs were mainly hand-painted, or air-brushed.  Sho-card brushes, daggers for pin-striping, Sign Painter’s One-Shot, lacquer thinner, turpentine, silk-screens … those were the tools of the trade.  (That’s not me in the picture, but I…

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